Online sunglasses buying tips

You have to keep in mind that certain risks are always present when buying premium-grade designer sunglasses on the Internet. Luckily, by following the tips outlined below, you should be able to significantly reduce your chances of getting below par products and guarantee that you'll have a beneficial experience with your new eyewear.

1. Consider the Season

Sunglass shopping is a lot more complicated than it looks. You can't just pick a design you like and stick with it; you need to first consider if the glasses you've picked is appropriate for the season. For instance, winter eyewear requires lenses that minimize glare and frame structure that's properly designed to keep particles away from your eyes. Summer sunglasses, on the other hand, should have superior UV ray protection in the form of polarized or coloured glasses.

2. Consider Lens Colour

Lens colour should also be a factor when you're picking the best pair of sunglasses to purchase. Lenses typically come in brown, yellow, rose, green, and grey. Brown is best used against both brightness and glare, yellow reduces haze, rose lenses are perfect for water sports, green is a glare-reduction specialist, and grey can reduce brightness with zero colour distortion.

3. Lens Size Does Matter

In terms of eye protection, the bigger the lenses the better. In terms of fashion, that's another whole debacle altogether. If you want to keep an even balance between being chic and protecting your eyes from excessive strain and foreign objects, consider getting a medium-sized pair of polarized, photochromatic, or transition sunglasses for added protection without the unwieldy size.

4. Choices in Frames

You have a wide variety of frames to choose from when shopping for glasses, and they include designs such as rimless sunglasses, oversized square sunglasses, cat eye sunglasses, flip-up sunglasses, sports-wrap sunglasses, heart-shaped sunglasses, wraparound sunglasses, and so on. Regardless of your aesthetic or practical preferences, you will never run out of eyewear frame options.

5. Meticulous Research

Doing research on the online seller of your sunglasses by checking out testimonials and web reviews is one of the most important things you need to do in order to ensure that you aren't being scammed into buying low-grade or faked sunglasses claiming to be manufactured from a well-known brand. 

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This entry was posted regarding Sunglasses and tagged benefits of buying sunglasses online, buy sunglasses, buy sunglasses online, free shipping, how to buy sunglasses online, sunglasses, try sunglasses online, shop online, online shopping, India.

Research says e-commerce sites contribute about 8% to 10% of total monthly tablets sales in India

With the convenience of cash-on delivery, discounts and price cuts offered by e-commerce portals, the online shopping sites are fast becoming the preferred destination for buying tablet PCs in India. According to a recent research, e-commerce sites contribute about 8% to 10% of total monthly tablets sales in India.

According to a study by research firm Convergence Catalyst, while large format retail continues to be the leading channel for tablets sales in India, in the last two quarters, e-commerce sites (or Online Retail Stores) have begun to emerge as strong sales and marketing channels for these devices.

Tablet, as a product segment/device is still relatively new to Indian consumers and the retail channel. A large section of the retail channel is not adequately equipped or confident in selling this product, and hence the channel margins are significantly high.

The study stated that majority of the tablets sold through E-Commerce sites are the low-end (sub $200) devices and it is the urban consumers who are adopting these devices, primarily for mobility and the web-browsing experience. 

As per industry estimates, 0.35 million tablets were sold in India in 2011-2012. There were close to 210 models of tablets of 70 brands listed with the top 5 e-commerce sites (in terms of tablets sales) at the beginning of September 2012.

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Starting online selling portal? Before penning down a business plan for starting online business one should also take care of some small - small intricacies involved in the overall business structure. These are generally silent in nature but have a great impact on the overall structure of the business.

I would like to divide this in to section: internal and external factors.

External: Generally every start up before starting its business takes into consideration, what other online portals are offering. But they should not forget what offline retailer is also offering. Because, Indians have an habit of checking out product and service at the local retail shop also before making any online purchase.

“BE WILLING TO DO A LOT MORE THAN WHAT AN OFFLINE RETAILER DO, AND ALSO WHAT OTHER ONLINE SERVICES DO”

Internal: When I say internal, it means your business partners, who play critical role in the success of the overall model. These are further divided into:

1.       Suppliers: They are the ones who provide you products to be sold. Be it your own brand supplier. They need to keep you updated of the changes in the features, pricing, availability, etc.  of the products, which will then be updated on your portal. If the updates are regularly received and taken care of, and if a single order gets cancelled due to any of these reasons, it will create a very negative of YOUR website and not supplier on the customer.

2.       Payment Gateway: Any failure in the transaction while making payments by your customer will create a feeling of “not-so-secured-payment” in their minds. This again will badly effect the reputation of your website and the customer might not buy anything in future also from your website.

3.       Courier: In India, people expect that their orders should be delivered as early as in a physical store. Even when you process them timely, but your courier partner makes some errors on their part, that mistake is also registered in account of your portal reputation.

“SO YOUR PARTNERS ARE NOT BEING GOOD ENOUGH IS YOUR FAULT”